Our Beginning
Our founder, Diane, was 47 when her doctor handed her a pamphlet and a follow-up appointment she'd have to wait months for. She was experiencing hot flashes that disrupted her sleep, joint pain that clouded her focus, and a brain fog that made her feel, as she's put it since, "like a stranger in my own mind."
What she couldn't find was a single brand that took her seriously — that spoke to her directly, offered evidence-backed products, and didn't bury the conversation in euphemism. So she called her friend Priya.
Priya had spent over a decade in nutritional research and had been quietly documenting the same gap — a market full of generic wellness products and very few solutions engineered specifically for the hormonal landscape of perimenopause, menopause, and beyond.
They started with notebooks. Then came the clinical reading, the community conversations, the prototype products tested among friends who understood what it felt like. By spring 2019, Vealur had its first small catalog and its first hundred customers — all of whom had been waiting for exactly this.
"There are millions of us going through this. Why is it so hard to find anything designed with us in mind?"
Our Mission
Menopause is not a problem to be managed quietly.
It is a significant, legitimate phase of a woman's life — one that affects her body, her mind, her work, her relationships, and her sense of self. At Vealur, we believe every symptom deserves to be named, every experience deserves validation, and every woman deserves access to products that actually help. We're not here to smooth over the conversation. We're here to have it, loudly and without apology.
The Team
Diane — Co-Founder & CEO
Former healthcare communications director and the original spark behind Vealur. Diane went through perimenopause at 46 and built the brand she wished had existed. She leads with radical transparency.
Priya — Co-Founder & Head of Product
A nutritional scientist with 14 years of research behind her, Priya oversees every formula and product brief. If something carries the Vealur name, she has interrogated the evidence behind it.
Sofia — Head of Community
Sofia spent eight years moderating women's health forums before joining Vealur. She knows what women actually ask at 2am, and she makes sure our content, language, and products reflect those real conversations.
Naomi — Clinical Advisor
A board-certified OB-GYN and menopause specialist, Naomi joined Vealur's advisory board in 2021. She reviews all health claims and helps bridge the gap between clinical expertise and everyday language.
You have not been overreacting.
Everything you've been feeling is real. It has a name, it has context, and there are solutions designed specifically for you. That has always been the point of Vealur — to show up for the stage of life that the wellness industry spent decades ignoring.